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Vertical Farming's Soli Organic Says Farming Headed Indoors – Bloomberg

Bloomberg Surveillance with Tom Keene, Jonathan Ferro & Lisa Abramowicz live from New York, bringing insight on global markets and the top business stories of the day.
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Soli Organic CEO Matt Ryan talks about advertising produce and the benefits of dirt.
Soli Organic’s growing system uses soil, like a field outdoors, rather than the hydroponics preferred by many competitors.

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Matt Ryan is making a big bet on dirt.
The veteran marketer has worked on two of the world’s biggest brands in Disney and Starbucks. And now the 60-year-old is applying what he learned to vertical farming as chief executive officer of Soli Organic Inc.

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