The Hawaii Agricultural Foundation’s Food-A-Go-Go Week is underway.
The second annual campaign kicked off Wednesday and will continue through April 6.
Building off HAF’s Localicious Hawaii initiative, Food-A-Go-Go Week aims to highlight businesses that utilize local ingredients. Participating restaurants and businesses will feature local products and dishes made from Hawaii-sourced ingredients, and many have created a special menu item or prix fixe menus specifically for event.
Dozens of restaurants have signed on to participate in Food-A-Go-Go Week. Specials for the campaign include a Niihau lamb burger at Burgers on Bishop, a “reef and beef” bento at Feast, and a family-style course dinner at XO Restaurant.
Proceeds will go toward HAF’s agricultural education programming, which has served more than 18,000 K-12 students since 2014.
HAF launched the Food-A-Go-Go campaign in March 2020, initially as a way to drive takeout business to restaurants during the state’s first Covid shutdown. Throughout the pandemic, Food-A-Go-Go has also served as a resource hub with databases of restaurants and local food producers, and information on financial assistance, food safety, and other Covid-related guidance for the industry.
“As we begin to lift restrictions and government mandates after battling with the challenges brought about by Covid-19, we hope that this Food-A-Go-Go Week will create excitement and a buzz about how fun it is to dine out at restaurants again,” Denise Hayashi Yamaguchi, executive director of HAF, told PBN.
“We hope that this campaign will drive traffic to restaurants through a robust media, digital and social media campaign, backed by influencer events, to encourage diners to support our local restaurant and agricultural industries,” she said. “It is really a cooperative marketing opportunity for restaurants that also gives back to our Hawaii Agricultural Foundation education programs in the public schools.
“The overall goal for Food-A-Go-Go Week is to support our local restaurants and businesses that source their ingredients from our local farmers, ranchers and fishermen,” she added. “Ultimately, we are all interconnected, and support for these businesses that buy local is good for our restaurants, our manufacturers of value-added products, and our agricultural industries.”
For more information and a list of participating businesses, visit foodagogo.org.
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Food-A-Go-Go Week aims to help the restaurant, agriculture industries – Pacific Business News – The Business Journals
