Cracking the export market can seem extremely difficult, especially when you’re a start-up farmer. However, with a little know-how, your agricultural products can also make it to the international markets.
During a recent episode of Food For Mzansi’s weekly Gather To Grow interactive discussion on Twitter, a panel of experts unpacked the 101 of exporting.
Tamsin Davids, owner of food safety and quality firm Krystal Farming and Consulting; Elton Greeve, trade and engagement manager at Tridge; Peter Pentz, communications manager at Groote Post Wines; Thabile Nkunjana, agricultural economist at the National Agricultural Marketing Council (NAMC); and Uzair Essack, fruit exporter and managing director at Riyp, joined the discussion.
The session was led by farmer Gugulethu Mahlangu and Food For Mzansi editor for audience and engagement, Dawn Noemdoe.
Before getting into the nitty gritty of exporting, Greeve helps listeners define what is meant by agricultural exports. According to Greeve, exporting “is the ability of a country to produce fruits and vegetables or a product and market and sell it on an international basis”.
He adds that it is not only an economic driver, but it also helps put farmers in a niche market.
Meanwhile, Essack says that the main products South Africa is known for, are wine and fresh produce. “Our fruit – whether it’s an orange, an apple, a pear, a grape, a berry – is world renowned. You can go to any country who can’t produce it themselves and you can find our products on their shelves.”
But what exactly are the benefits of exporting to more than one country? According to Nkunjana it is imperative for farmers to export to different countries.
“The importance of getting a market that is diverse, is to minimise the risk of your product being exported into one country and, then for some reason the relations between those two countries go south. Then you’re going to have a big problem in terms of finding another market,” he explains.
Davids says that although Global GAP is any farmer’s “ticket” to export, it is not the only certification that farmers need, especially if farmers are looking to enter European markets. She adds that Global GAP standards are good agricultural practices in the field, but once the product moves to the warehouse, there are different standards that must be met.
According to Pentz, whether a farmer is doing business locally or internationally, there are always risks involved. “There are political and global risks. There are things like Brexit that has an effect on your exporting, there’s things like Covid which would be a global risk, and you need to be aware of that,” Pentz explains.
ALSO READ: 5 tips to export fresh produce to global markets
Sign up for Farmer’s Inside Track: Join our exclusive platform for new entrants into farming and agribusiness, with newsletters and podcasts.
Cracking the export market can seem extremely difficult, especially when you’re a start-up farmer. However, with a little know-how, your…
South Africa has the most extensive ostrich operation in the world, and growing the exports of meat, leather and feathers…
PERSPECTIVE: Russia’s large-scale military attack on Ukraine, its southern neighbour, has consequences for South Africa, warns Agri SA executive director…
Over a six-month period, 15 000 Nigerian agripreneurs will be trained about the dynamics of the export sector. This is…
In a no-holds-barred interview with Food For Mzansi, Ismail Motala speaks about the true state of transformation in the deciduous…
THE NEW FACE OF SOUTH AFRICAN AGRICULTURE
With 11 global awards in the first three years of its existence, Food For Mzansi is much more than an agriculture publication. It is a movement, unashamedly saluting the unsung heroes of South African agriculture. We believe in the power of agriculture to promote nation building and social cohesion by telling stories that are often overlooked by broader society.
Contact us
Office: +27 21 879 1824
WhatsApp line: +27 81 889 9032
Marketing: +27 71 147 0388
News: info@foodformzansi.co.za
Advertising: sales@foodformzansi.co.za
Copyright © 2021 Food for Mzansi
Login to your account below
Please enter your username or email address to reset your password.
– Select Visibility -PublicPrivate
