When we are faced with high input costs and market prices that are lowering, farmers cannot be waiting months to get a check or rebate to save money for buying a product today. Rebates are a great way to get farmers to look at your products, but they don’t see the benefits until after harvest many times. So, why not have the savings available now, instead of making producers wait for a check.
It is in that realm of thought that Corteva is announcing the TruChoice® Program. Justin Dikeman is with Corteva, and he gives us an overview about how the program works. It uses a prepay instead of a rebate, to help farmers save now, instead of waiting months for a rebate.
Dikeman reminds farmers that the deadline to fund the prepay account is February 24th, for the 2023 growing season. This means it includes the products you are going to use all season long, and allows you to make those choices as you need to, for a rebate price now.
Dikeman says to talk to your local Corteva retailer or visit their website to learn more.