IT sounds like a load of bullocks, but people are actually cuddling cows to boost their mood this Christmas.
They are forking out £50 a time for the chance to snuggle up to cattle in the latest wellness fad.
The experience is on offer at McNeils Mill, a farm in Doncaster, South Yorks.
It has sold out of the hour-long sessions, said to promote positivity and reduce stress.
It has even been offering Christmas vouchers for the close-up encounters, with the chance to feed, brush and embrace one of its herd of pedigree British Blondes.
Farmer Kate McNeil said: “We thought there are always people who would like to get up close to a cow.
“It really is quite therapeutic, creates those feel-good endorphins, the warmth of the body and the hair.
“We have experienced show cows that are used to being stroked, brushed and cuddled.
“We use Jewel, one of our best. She’ll stand there all day being stroked, cuddled and lapping up all the warmth she can get from other people.” The craze originated in the Netherlands, where it is called koeknuffelen.
Giving the beast a backrub, reclining against them or even getting licked is said to be all part of the experience.
But not everyone is impressed.
One critic railed online: “These animals are not here for you to pull about and get selfies with. Desist, you absolute morons.”
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Brits forking out £50 a time to snuggle up with cows to boost their mood in latest wellness fad… – The Sun
